How to Find Grant Funding: A Guide for Nonprofits

Sep 4, 2025

Illustrated cover featuring a visual showcasing a magnifying glass searching for money in a document. A Guide for Nonprofits.

Securing grant funding is one of the most high-leverage activities a nonprofit can pursue; it enables new programs, sustains operations, and allows organizations to scale their impact. Yet, finding the right grant opportunities has traditionally been one of the largest barriers to entry in the funding process.

Historically, nonprofits have relied on time-intensive research to identify funding opportunities. Today, modern platforms and AI-driven tools promise to simplify the process; however, many organizations are still trying to determine which approach is best. In reality, success lies in understanding the entire grant discovery landscape and choosing the path that best positions your organization for the future.

The Traditional Path: Manual Grant Research

Despite technological advances, many nonprofits—particularly smaller organizations with limited budgets—still rely on time-tested research methods. These approaches remain valuable, not just as cost-effective alternatives, but as ways to develop deep funding intelligence that informs any discovery strategy.

Mining Foundation Tax Returns

IRS Form 990s represent one of the most reliable sources of foundation funding patterns. Every private foundation must file them annually, creating a public record of their giving history, priorities, and decision-making processes.

IRS Form 990 Search

Development professionals treat these documents as treasure maps. Beyond the obvious grantee lists, Form 990s reveal:

Giving Patterns: Consistent recipients over multiple years indicate strong relationships. Grant amounts show typical award ranges and help calibrate realistic requests. Geographic clustering reveals regional preferences that might not be obvious from mission statements.

Board Intelligence: Part VII lists trustees and key employees. Cross-referencing these names against your own board or advisory networks can uncover warm introduction opportunities that dramatically improve application odds.

Application Insights: Part XIV sometimes includes submission preferences, deadlines, or contact information, particularly valuable for smaller foundations with minimal web presence.

Red Flags and Opportunities: Occasional grants that seem misaligned with stated priorities might signal flexibility or emerging interests worth exploring.

The process requires patience. Form 990s lag 6-18 months behind actual giving, and parsing dense financial documents takes practice. But organizations that master their analysis often build more realistic prospect lists than those relying solely on stated foundation priorities.

Learning from Peer Organizations

While tax forms reveal historical patterns, when it comes to manual research, real-time funding intelligence comes from tracking peer organizations' announcements. To understand where funding is moving now, nonprofits benefit from keeping an active log of announcements across their sector. This means monitoring when peer organizations publicly share new grants—through press releases, newsletters, social media posts, or annual reports—and recording those funders in a centralized database.

Over time, this log becomes a real-time map of which foundations and agencies are actively giving, how much they award, and which types of projects or regions they're supporting. For nonprofits with limited research capacity, this simple discipline of tracking peer funding creates an up-to-date intelligence source that complements slower-moving 990 forms.

Navigating Government Opportunities

Government grants operate in a world of their own, and pursuing them requires both patience and structure. At the federal level, Grants.gov serves as a cornerstone source, aggregating opportunities from more than 1,000 programs across 26 federal agencies. Every federal discretionary grant must be posted there, making it a required stop for any nonprofit seeking large-scale funding.

The companion resource, the Federal Register, provides daily updates on rules, agency priorities, and program announcements, helping nonprofits stay aware of shifts before opportunities even hit Grants.gov.

Beyond the federal system, each state government maintains its own portal for grants, often with vastly different levels of usability. Some states run modern, searchable platforms; others rely on static PDFs or department-specific listings that must be checked individually. Counties and municipalities add another layer of complexity, with portals that vary in quality and update schedules. For nonprofits working regionally, these state and local opportunities can be more accessible than national ones, but they demand equally rigorous monitoring.

To navigate this ecosystem effectively, nonprofits typically build internal tracking systems. This might include maintaining a master spreadsheet of relevant programs, setting up Google Alerts for new agency announcements, or subscribing to departmental mailing lists.

Larger organizations sometimes assign staff specifically to government funding surveillance, while smaller nonprofits often spread the responsibility across already-stretched development teams.

When approached with discipline, tracking government opportunities can yield transformative multi-year grants that fund entire programs, or even federal dollars that unlock matching contributions from private foundations. But without a clear system, nonprofits can lose weeks chasing opportunities that don't fit, or miss a high-fit opportunity because they weren't actively looking at the time it was published. For this reason, many smaller organizations partner with consultants or collaborative networks to share the monitoring burden.

The Power of Strategic Networking

For all the sophistication of databases and public filings, relationships remain one of the most decisive factors in securing grants. Nonprofits that treat networking as a strategic function, rather than an afterthought, consistently outperform those relying solely on cold applications. This is because many funders receive hundreds of proposals but only seriously consider the ones that arrive with a trusted referral or a familiar name attached.

Boards of directors are the first and often most underutilized asset. Foundations list their trustees publicly, and a quick comparison against an organization's board can reveal surprising overlaps in professional, academic, or civic circles. A well-timed introduction from a board member doesn't guarantee funding, but it dramatically increases the likelihood of an application being read with greater emphasis.

Dr. Beverly Browning, with 47 years of experience in the grant consulting field and author of Grant Writing for Dummies, recalled in a recent interview that her first grant came while she was serving on a nonprofit board. She already knew the funder outside of that role, but used the connection, and her own initiative, to secure the award. As she put it, "It's not what you know; it's who you know. That's what opens the door at the top. That's what gets you into the CEO." The lesson remains as true for nonprofits today as it was then.

Outside of board connections, professional associations and regional networks can also play a powerful role. Nonprofits that actively participate in coalitions, funder briefings, or local convenings are often the first to hear when a new program is in development. These informal conversations provide context that never makes it into the official Request for Proposals, giving connected organizations an advantage in tailoring their submissions.

The strength of this approach lies in building trust over time. A foundation officer who has seen your organization consistently deliver on its promises, or a peer who can vouch for your reputation, provides credibility that no database profile can match. But relationship-driven discovery is also resource-intensive. It requires staff who are comfortable networking, a culture of information sharing across the sector, and patience to cultivate ties that may take years before they bear fruit.

For nonprofits that lack the budget for paid platforms or dedicated researchers, leaning into relationships is often the most pragmatic path. It shifts the dynamic from cold searching to warm introductions, creating momentum that can multiply over years. Still, this method carries its own inequities: organizations with affluent or well-connected boards tend to benefit far more than those rooted in communities without access to elite networks.

The Limits of Detective Work

Despite its persistence, this detective-work approach has clear limitations. It remains common among smaller nonprofits that lack the resources to invest in modern tools, but as the funding landscape grows increasingly competitive, manual research is proving insufficient.

Organizations that rely solely on these methods risk falling behind those able to move more quickly, surface higher-fit opportunities, and position themselves earlier in the funding cycle.

The Digital Evolution: Databases and Platforms

Over the last decade, technology has stepped in to ease the burden of manual grant research. Databases and search tools now centralize opportunities that once required hours of detective work across dozens of sources. For many nonprofits, this has been a welcome upgrade—shaving time off the process and making basic filtering possible.

Still, even with these advances, the reality remains that organizations often find themselves sifting through page after page of opportunities that don't truly fit. Of course, not all platforms take the same approach. Some emphasize all-in-one workflows, others focus on sheer volume of listings, and government portals operate in their own category altogether.

All-in-One Solutions

Instrumentl has become one of the most recognized players in the space, combining discovery, research, and tracking in a single workflow. Organizations create a profile based on their mission, budget, and geography, and the platform delivers a curated set of matches.

In practice, this often helps teams cut through the noise that plagues larger databases. For example, a regional arts nonprofit might filter for foundations funding arts education in the Midwest and get a manageable shortlist instead of wading through thousands of irrelevant listings.

Still, Instrumentl's matching engine has limits. Users report that while the tool gets them closer, they still spend hours reviewing opportunities that turn out to be off-target. The platform is also priced on a subscription basis that scales with organizational size, which can put it out of reach for smaller nonprofits. For midsize to large organizations with some development staff in place, however, it can significantly reduce the time spent building an initial pipeline.

GrantStation takes a different angle, positioning itself as a more affordable entry point. Rather than a monthly SaaS subscription, it sells flat rate memberships starting at a quarterly basis, and often discounted through partners like the Chronicle of Philanthropy.

What sets GrantStation apart is its focus on training and education. For small nonprofits that are just learning the ropes, the value comes as much from the grant-seeking guidance as from the database itself.

Mass Databases

If Instrumentl and GrantStation are about simplifying the process, mass databases are about scale. Foundation Directory Online (FDO), often called Candid, is the institutional heavyweight, with millions of records spanning decades of giving. It is indispensable for organizations that want to analyze long-term funding patterns, map networks of funders and grantees, or build a case for approaching a specific foundation. For example, a large university might use it to show a foundation that it has consistently funded peer institutions at a similar level.

The downside is that scale creates complexity. Knowing which filters to apply, which patterns matter, and how to translate the data into actionable leads requires time and expertise.

One upside to FDO is that many libraries carry subscriptions, allowing visitors to use the database in person at no cost when they visit their local libraries.

GrantWatch extends beyond being a traditional database. It functions as a broad directory of active opportunities, covering foundation, corporate, federal, state, and local grants. Its appeal lies in its constant updates and accessible structure: organizations can log in and see a regularly refreshed stream of funding possibilities across sectors. For nonprofits that need to keep a finger on the pulse of what's available now—rather than analyzing historical trends—GrantWatch provides a more immediate view of the landscape.

Both platforms underscore the trade-off that defines this category. They open access to thousands of opportunities, but they also leave nonprofits with the responsibility of filtering, assessing fit, and deciding which grants are worth pursuing.

The Persistent Challenge

Taken together, these platforms represent a massive leap forward from manual research, saving organizations countless hours compared to starting from scratch. But across the board, grant seekers still report spending two to three weeks identifying grants worth pursuing, or hiring consultants to do it for them.

That reality makes one thing clear: despite their scale, legacy platforms haven't solved the core challenge of discovery—surfacing the right opportunities at the right time.

The Emerging Frontier: AI-Driven Discovery

The fundamental limitation of current platforms is that they still require nonprofits to do the majority of the work. Organizations must sift through listings, parse eligibility requirements, track deadlines, and hope their manual research converts into awards. For smaller organizations with limited development capacity, this creates an uneven playing field where success depends more on research capacity than mission alignment.

Established players recognize this shift is inevitable. Instrumentl's recent $55 million investment from Summit Partners specifically targeted AI initiatives, signals that the industry is moving toward automated, intelligent grant discovery. However, while legacy platforms are retrofitting AI onto existing database models, breakthrough advances are coming from platforms built from the ground up as AI-first solutions.

The First AI-Native Grant Discovery Platform is Already Here

Grantx represents this evolution, functioning as the first platform built using AI agents that research organizations comprehensively and match them to their highest-fit private and public funding opportunities. Unlike traditional databases that require manual research, Grantx automates the entire discovery process.

The platform conducts research upfront, building detailed profiles that enable more precise matching than keyword-based systems can provide. This approach leverages the full breadth of internet data to understand organizational context, capacity, and alignment with funder priorities.

Getting Into Grantx - See how our AI platform works

By inputting just your organization URL, users can find high-quality matches within 10-15 minutes, eliminating the organization setup and manual matchmaking.

Perhaps most importantly, the platform operates on a performance-based pay structure, only receiving payout after an organization has won a grant through the platform. This enables users to use the platform any time of year without cost concern. The implications of this are vast. Users of traditional platforms have reported buying monthly subscriptions only to cancel a month later after they've noted all available opportunities; Grantx removes that cost concern, and in doing so allows users to have a continuous high-level view of all new relevant funding opportunities made available throughout the entire year.

Strategic Implications

AI-driven discovery represents a fundamental shift from reactive searching to intelligent, proactive matching. Organizations can redirect energy from research to proposal crafting and relationship building.

The result is more strategic grant development that enables nonprofits to compete based on mission impact rather than research capacity. As discovery becomes increasingly automated, development teams can focus on what matters most: compelling narratives, strong partnerships, and measurable outcomes.

Choosing Your Approach

The grant discovery landscape now offers options for every organizational capacity and budget level. Success depends on honestly assessing your resources and strategic priorities.

For organizations with limited budgets: Traditional research methods combined with strategic networking remain highly effective. Focus on sector intelligence gathering, 990 analysis for priority targets, and relationship building through professional associations.

For growing organizations with some development capacity: Platforms like GrantStation or Instrumentl can significantly reduce research time while providing educational resources and workflow management. The investment often pays for itself in time savings alone.

For larger organizations with dedicated development staff: Comprehensive databases like Candid enable sophisticated trend analysis and strategic foundation mapping. These tools work best when combined with relationship development and sector networking.

For organizations seeking cutting-edge efficiency: AI-driven platforms may offer the most strategic advantage, enabling focus on proposal quality and relationship building rather than opportunity identification.

The Future of Grant Discovery

The direction is clear: automation and artificial intelligence are transforming how nonprofits identify funding opportunities. Traditional methods remain valuable for building sector knowledge and relationships, while current platforms have dramatically improved efficiency and access.

The organizations that will thrive are those that embrace these technological advances to focus their energy where it creates the most value—developing compelling program narratives, building lasting funder relationships, and delivering measurable community impact.

As grant discovery becomes increasingly automated and intelligent, nonprofits can finally dedicate more time to their missions and less time to research. The tools are evolving rapidly; the question is which approach will best serve your organization's unique needs and aspirations.

How to Find Grant Funding: A Guide for Nonprofits

Sep 4, 2025

Illustrated cover featuring a visual showcasing a magnifying glass searching for money in a document. A Guide for Nonprofits.

Securing grant funding is one of the most high-leverage activities a nonprofit can pursue; it enables new programs, sustains operations, and allows organizations to scale their impact. Yet, finding the right grant opportunities has traditionally been one of the largest barriers to entry in the funding process.

Historically, nonprofits have relied on time-intensive research to identify funding opportunities. Today, modern platforms and AI-driven tools promise to simplify the process; however, many organizations are still trying to determine which approach is best. In reality, success lies in understanding the entire grant discovery landscape and choosing the path that best positions your organization for the future.

The Traditional Path: Manual Grant Research

Despite technological advances, many nonprofits—particularly smaller organizations with limited budgets—still rely on time-tested research methods. These approaches remain valuable, not just as cost-effective alternatives, but as ways to develop deep funding intelligence that informs any discovery strategy.

Mining Foundation Tax Returns

IRS Form 990s represent one of the most reliable sources of foundation funding patterns. Every private foundation must file them annually, creating a public record of their giving history, priorities, and decision-making processes.

IRS Form 990 Search

Development professionals treat these documents as treasure maps. Beyond the obvious grantee lists, Form 990s reveal:

Giving Patterns: Consistent recipients over multiple years indicate strong relationships. Grant amounts show typical award ranges and help calibrate realistic requests. Geographic clustering reveals regional preferences that might not be obvious from mission statements.

Board Intelligence: Part VII lists trustees and key employees. Cross-referencing these names against your own board or advisory networks can uncover warm introduction opportunities that dramatically improve application odds.

Application Insights: Part XIV sometimes includes submission preferences, deadlines, or contact information, particularly valuable for smaller foundations with minimal web presence.

Red Flags and Opportunities: Occasional grants that seem misaligned with stated priorities might signal flexibility or emerging interests worth exploring.

The process requires patience. Form 990s lag 6-18 months behind actual giving, and parsing dense financial documents takes practice. But organizations that master their analysis often build more realistic prospect lists than those relying solely on stated foundation priorities.

Learning from Peer Organizations

While tax forms reveal historical patterns, when it comes to manual research, real-time funding intelligence comes from tracking peer organizations' announcements. To understand where funding is moving now, nonprofits benefit from keeping an active log of announcements across their sector. This means monitoring when peer organizations publicly share new grants—through press releases, newsletters, social media posts, or annual reports—and recording those funders in a centralized database.

Over time, this log becomes a real-time map of which foundations and agencies are actively giving, how much they award, and which types of projects or regions they're supporting. For nonprofits with limited research capacity, this simple discipline of tracking peer funding creates an up-to-date intelligence source that complements slower-moving 990 forms.

Navigating Government Opportunities

Government grants operate in a world of their own, and pursuing them requires both patience and structure. At the federal level, Grants.gov serves as a cornerstone source, aggregating opportunities from more than 1,000 programs across 26 federal agencies. Every federal discretionary grant must be posted there, making it a required stop for any nonprofit seeking large-scale funding.

The companion resource, the Federal Register, provides daily updates on rules, agency priorities, and program announcements, helping nonprofits stay aware of shifts before opportunities even hit Grants.gov.

Beyond the federal system, each state government maintains its own portal for grants, often with vastly different levels of usability. Some states run modern, searchable platforms; others rely on static PDFs or department-specific listings that must be checked individually. Counties and municipalities add another layer of complexity, with portals that vary in quality and update schedules. For nonprofits working regionally, these state and local opportunities can be more accessible than national ones, but they demand equally rigorous monitoring.

To navigate this ecosystem effectively, nonprofits typically build internal tracking systems. This might include maintaining a master spreadsheet of relevant programs, setting up Google Alerts for new agency announcements, or subscribing to departmental mailing lists.

Larger organizations sometimes assign staff specifically to government funding surveillance, while smaller nonprofits often spread the responsibility across already-stretched development teams.

When approached with discipline, tracking government opportunities can yield transformative multi-year grants that fund entire programs, or even federal dollars that unlock matching contributions from private foundations. But without a clear system, nonprofits can lose weeks chasing opportunities that don't fit, or miss a high-fit opportunity because they weren't actively looking at the time it was published. For this reason, many smaller organizations partner with consultants or collaborative networks to share the monitoring burden.

The Power of Strategic Networking

For all the sophistication of databases and public filings, relationships remain one of the most decisive factors in securing grants. Nonprofits that treat networking as a strategic function, rather than an afterthought, consistently outperform those relying solely on cold applications. This is because many funders receive hundreds of proposals but only seriously consider the ones that arrive with a trusted referral or a familiar name attached.

Boards of directors are the first and often most underutilized asset. Foundations list their trustees publicly, and a quick comparison against an organization's board can reveal surprising overlaps in professional, academic, or civic circles. A well-timed introduction from a board member doesn't guarantee funding, but it dramatically increases the likelihood of an application being read with greater emphasis.

Dr. Beverly Browning, with 47 years of experience in the grant consulting field and author of Grant Writing for Dummies, recalled in a recent interview that her first grant came while she was serving on a nonprofit board. She already knew the funder outside of that role, but used the connection, and her own initiative, to secure the award. As she put it, "It's not what you know; it's who you know. That's what opens the door at the top. That's what gets you into the CEO." The lesson remains as true for nonprofits today as it was then.

Outside of board connections, professional associations and regional networks can also play a powerful role. Nonprofits that actively participate in coalitions, funder briefings, or local convenings are often the first to hear when a new program is in development. These informal conversations provide context that never makes it into the official Request for Proposals, giving connected organizations an advantage in tailoring their submissions.

The strength of this approach lies in building trust over time. A foundation officer who has seen your organization consistently deliver on its promises, or a peer who can vouch for your reputation, provides credibility that no database profile can match. But relationship-driven discovery is also resource-intensive. It requires staff who are comfortable networking, a culture of information sharing across the sector, and patience to cultivate ties that may take years before they bear fruit.

For nonprofits that lack the budget for paid platforms or dedicated researchers, leaning into relationships is often the most pragmatic path. It shifts the dynamic from cold searching to warm introductions, creating momentum that can multiply over years. Still, this method carries its own inequities: organizations with affluent or well-connected boards tend to benefit far more than those rooted in communities without access to elite networks.

The Limits of Detective Work

Despite its persistence, this detective-work approach has clear limitations. It remains common among smaller nonprofits that lack the resources to invest in modern tools, but as the funding landscape grows increasingly competitive, manual research is proving insufficient.

Organizations that rely solely on these methods risk falling behind those able to move more quickly, surface higher-fit opportunities, and position themselves earlier in the funding cycle.

The Digital Evolution: Databases and Platforms

Over the last decade, technology has stepped in to ease the burden of manual grant research. Databases and search tools now centralize opportunities that once required hours of detective work across dozens of sources. For many nonprofits, this has been a welcome upgrade—shaving time off the process and making basic filtering possible.

Still, even with these advances, the reality remains that organizations often find themselves sifting through page after page of opportunities that don't truly fit. Of course, not all platforms take the same approach. Some emphasize all-in-one workflows, others focus on sheer volume of listings, and government portals operate in their own category altogether.

All-in-One Solutions

Instrumentl has become one of the most recognized players in the space, combining discovery, research, and tracking in a single workflow. Organizations create a profile based on their mission, budget, and geography, and the platform delivers a curated set of matches.

In practice, this often helps teams cut through the noise that plagues larger databases. For example, a regional arts nonprofit might filter for foundations funding arts education in the Midwest and get a manageable shortlist instead of wading through thousands of irrelevant listings.

Still, Instrumentl's matching engine has limits. Users report that while the tool gets them closer, they still spend hours reviewing opportunities that turn out to be off-target. The platform is also priced on a subscription basis that scales with organizational size, which can put it out of reach for smaller nonprofits. For midsize to large organizations with some development staff in place, however, it can significantly reduce the time spent building an initial pipeline.

GrantStation takes a different angle, positioning itself as a more affordable entry point. Rather than a monthly SaaS subscription, it sells flat rate memberships starting at a quarterly basis, and often discounted through partners like the Chronicle of Philanthropy.

What sets GrantStation apart is its focus on training and education. For small nonprofits that are just learning the ropes, the value comes as much from the grant-seeking guidance as from the database itself.

Mass Databases

If Instrumentl and GrantStation are about simplifying the process, mass databases are about scale. Foundation Directory Online (FDO), often called Candid, is the institutional heavyweight, with millions of records spanning decades of giving. It is indispensable for organizations that want to analyze long-term funding patterns, map networks of funders and grantees, or build a case for approaching a specific foundation. For example, a large university might use it to show a foundation that it has consistently funded peer institutions at a similar level.

The downside is that scale creates complexity. Knowing which filters to apply, which patterns matter, and how to translate the data into actionable leads requires time and expertise.

One upside to FDO is that many libraries carry subscriptions, allowing visitors to use the database in person at no cost when they visit their local libraries.

GrantWatch extends beyond being a traditional database. It functions as a broad directory of active opportunities, covering foundation, corporate, federal, state, and local grants. Its appeal lies in its constant updates and accessible structure: organizations can log in and see a regularly refreshed stream of funding possibilities across sectors. For nonprofits that need to keep a finger on the pulse of what's available now—rather than analyzing historical trends—GrantWatch provides a more immediate view of the landscape.

Both platforms underscore the trade-off that defines this category. They open access to thousands of opportunities, but they also leave nonprofits with the responsibility of filtering, assessing fit, and deciding which grants are worth pursuing.

The Persistent Challenge

Taken together, these platforms represent a massive leap forward from manual research, saving organizations countless hours compared to starting from scratch. But across the board, grant seekers still report spending two to three weeks identifying grants worth pursuing, or hiring consultants to do it for them.

That reality makes one thing clear: despite their scale, legacy platforms haven't solved the core challenge of discovery—surfacing the right opportunities at the right time.

The Emerging Frontier: AI-Driven Discovery

The fundamental limitation of current platforms is that they still require nonprofits to do the majority of the work. Organizations must sift through listings, parse eligibility requirements, track deadlines, and hope their manual research converts into awards. For smaller organizations with limited development capacity, this creates an uneven playing field where success depends more on research capacity than mission alignment.

Established players recognize this shift is inevitable. Instrumentl's recent $55 million investment from Summit Partners specifically targeted AI initiatives, signals that the industry is moving toward automated, intelligent grant discovery. However, while legacy platforms are retrofitting AI onto existing database models, breakthrough advances are coming from platforms built from the ground up as AI-first solutions.

The First AI-Native Grant Discovery Platform is Already Here

Grantx represents this evolution, functioning as the first platform built using AI agents that research organizations comprehensively and match them to their highest-fit private and public funding opportunities. Unlike traditional databases that require manual research, Grantx automates the entire discovery process.

The platform conducts research upfront, building detailed profiles that enable more precise matching than keyword-based systems can provide. This approach leverages the full breadth of internet data to understand organizational context, capacity, and alignment with funder priorities.

Getting Into Grantx - See how our AI platform works

By inputting just your organization URL, users can find high-quality matches within 10-15 minutes, eliminating the organization setup and manual matchmaking.

Perhaps most importantly, the platform operates on a performance-based pay structure, only receiving payout after an organization has won a grant through the platform. This enables users to use the platform any time of year without cost concern. The implications of this are vast. Users of traditional platforms have reported buying monthly subscriptions only to cancel a month later after they've noted all available opportunities; Grantx removes that cost concern, and in doing so allows users to have a continuous high-level view of all new relevant funding opportunities made available throughout the entire year.

Strategic Implications

AI-driven discovery represents a fundamental shift from reactive searching to intelligent, proactive matching. Organizations can redirect energy from research to proposal crafting and relationship building.

The result is more strategic grant development that enables nonprofits to compete based on mission impact rather than research capacity. As discovery becomes increasingly automated, development teams can focus on what matters most: compelling narratives, strong partnerships, and measurable outcomes.

Choosing Your Approach

The grant discovery landscape now offers options for every organizational capacity and budget level. Success depends on honestly assessing your resources and strategic priorities.

For organizations with limited budgets: Traditional research methods combined with strategic networking remain highly effective. Focus on sector intelligence gathering, 990 analysis for priority targets, and relationship building through professional associations.

For growing organizations with some development capacity: Platforms like GrantStation or Instrumentl can significantly reduce research time while providing educational resources and workflow management. The investment often pays for itself in time savings alone.

For larger organizations with dedicated development staff: Comprehensive databases like Candid enable sophisticated trend analysis and strategic foundation mapping. These tools work best when combined with relationship development and sector networking.

For organizations seeking cutting-edge efficiency: AI-driven platforms may offer the most strategic advantage, enabling focus on proposal quality and relationship building rather than opportunity identification.

The Future of Grant Discovery

The direction is clear: automation and artificial intelligence are transforming how nonprofits identify funding opportunities. Traditional methods remain valuable for building sector knowledge and relationships, while current platforms have dramatically improved efficiency and access.

The organizations that will thrive are those that embrace these technological advances to focus their energy where it creates the most value—developing compelling program narratives, building lasting funder relationships, and delivering measurable community impact.

As grant discovery becomes increasingly automated and intelligent, nonprofits can finally dedicate more time to their missions and less time to research. The tools are evolving rapidly; the question is which approach will best serve your organization's unique needs and aspirations.

How to Find Grant Funding: A Guide for Nonprofits

Sep 4, 2025

Illustrated cover featuring a visual showcasing a magnifying glass searching for money in a document. A Guide for Nonprofits.

Securing grant funding is one of the most high-leverage activities a nonprofit can pursue; it enables new programs, sustains operations, and allows organizations to scale their impact. Yet, finding the right grant opportunities has traditionally been one of the largest barriers to entry in the funding process.

Historically, nonprofits have relied on time-intensive research to identify funding opportunities. Today, modern platforms and AI-driven tools promise to simplify the process; however, many organizations are still trying to determine which approach is best. In reality, success lies in understanding the entire grant discovery landscape and choosing the path that best positions your organization for the future.

The Traditional Path: Manual Grant Research

Despite technological advances, many nonprofits—particularly smaller organizations with limited budgets—still rely on time-tested research methods. These approaches remain valuable, not just as cost-effective alternatives, but as ways to develop deep funding intelligence that informs any discovery strategy.

Mining Foundation Tax Returns

IRS Form 990s represent one of the most reliable sources of foundation funding patterns. Every private foundation must file them annually, creating a public record of their giving history, priorities, and decision-making processes.

IRS Form 990 Search

Development professionals treat these documents as treasure maps. Beyond the obvious grantee lists, Form 990s reveal:

Giving Patterns: Consistent recipients over multiple years indicate strong relationships. Grant amounts show typical award ranges and help calibrate realistic requests. Geographic clustering reveals regional preferences that might not be obvious from mission statements.

Board Intelligence: Part VII lists trustees and key employees. Cross-referencing these names against your own board or advisory networks can uncover warm introduction opportunities that dramatically improve application odds.

Application Insights: Part XIV sometimes includes submission preferences, deadlines, or contact information, particularly valuable for smaller foundations with minimal web presence.

Red Flags and Opportunities: Occasional grants that seem misaligned with stated priorities might signal flexibility or emerging interests worth exploring.

The process requires patience. Form 990s lag 6-18 months behind actual giving, and parsing dense financial documents takes practice. But organizations that master their analysis often build more realistic prospect lists than those relying solely on stated foundation priorities.

Learning from Peer Organizations

While tax forms reveal historical patterns, when it comes to manual research, real-time funding intelligence comes from tracking peer organizations' announcements. To understand where funding is moving now, nonprofits benefit from keeping an active log of announcements across their sector. This means monitoring when peer organizations publicly share new grants—through press releases, newsletters, social media posts, or annual reports—and recording those funders in a centralized database.

Over time, this log becomes a real-time map of which foundations and agencies are actively giving, how much they award, and which types of projects or regions they're supporting. For nonprofits with limited research capacity, this simple discipline of tracking peer funding creates an up-to-date intelligence source that complements slower-moving 990 forms.

Navigating Government Opportunities

Government grants operate in a world of their own, and pursuing them requires both patience and structure. At the federal level, Grants.gov serves as a cornerstone source, aggregating opportunities from more than 1,000 programs across 26 federal agencies. Every federal discretionary grant must be posted there, making it a required stop for any nonprofit seeking large-scale funding.

The companion resource, the Federal Register, provides daily updates on rules, agency priorities, and program announcements, helping nonprofits stay aware of shifts before opportunities even hit Grants.gov.

Beyond the federal system, each state government maintains its own portal for grants, often with vastly different levels of usability. Some states run modern, searchable platforms; others rely on static PDFs or department-specific listings that must be checked individually. Counties and municipalities add another layer of complexity, with portals that vary in quality and update schedules. For nonprofits working regionally, these state and local opportunities can be more accessible than national ones, but they demand equally rigorous monitoring.

To navigate this ecosystem effectively, nonprofits typically build internal tracking systems. This might include maintaining a master spreadsheet of relevant programs, setting up Google Alerts for new agency announcements, or subscribing to departmental mailing lists.

Larger organizations sometimes assign staff specifically to government funding surveillance, while smaller nonprofits often spread the responsibility across already-stretched development teams.

When approached with discipline, tracking government opportunities can yield transformative multi-year grants that fund entire programs, or even federal dollars that unlock matching contributions from private foundations. But without a clear system, nonprofits can lose weeks chasing opportunities that don't fit, or miss a high-fit opportunity because they weren't actively looking at the time it was published. For this reason, many smaller organizations partner with consultants or collaborative networks to share the monitoring burden.

The Power of Strategic Networking

For all the sophistication of databases and public filings, relationships remain one of the most decisive factors in securing grants. Nonprofits that treat networking as a strategic function, rather than an afterthought, consistently outperform those relying solely on cold applications. This is because many funders receive hundreds of proposals but only seriously consider the ones that arrive with a trusted referral or a familiar name attached.

Boards of directors are the first and often most underutilized asset. Foundations list their trustees publicly, and a quick comparison against an organization's board can reveal surprising overlaps in professional, academic, or civic circles. A well-timed introduction from a board member doesn't guarantee funding, but it dramatically increases the likelihood of an application being read with greater emphasis.

Dr. Beverly Browning, with 47 years of experience in the grant consulting field and author of Grant Writing for Dummies, recalled in a recent interview that her first grant came while she was serving on a nonprofit board. She already knew the funder outside of that role, but used the connection, and her own initiative, to secure the award. As she put it, "It's not what you know; it's who you know. That's what opens the door at the top. That's what gets you into the CEO." The lesson remains as true for nonprofits today as it was then.

Outside of board connections, professional associations and regional networks can also play a powerful role. Nonprofits that actively participate in coalitions, funder briefings, or local convenings are often the first to hear when a new program is in development. These informal conversations provide context that never makes it into the official Request for Proposals, giving connected organizations an advantage in tailoring their submissions.

The strength of this approach lies in building trust over time. A foundation officer who has seen your organization consistently deliver on its promises, or a peer who can vouch for your reputation, provides credibility that no database profile can match. But relationship-driven discovery is also resource-intensive. It requires staff who are comfortable networking, a culture of information sharing across the sector, and patience to cultivate ties that may take years before they bear fruit.

For nonprofits that lack the budget for paid platforms or dedicated researchers, leaning into relationships is often the most pragmatic path. It shifts the dynamic from cold searching to warm introductions, creating momentum that can multiply over years. Still, this method carries its own inequities: organizations with affluent or well-connected boards tend to benefit far more than those rooted in communities without access to elite networks.

The Limits of Detective Work

Despite its persistence, this detective-work approach has clear limitations. It remains common among smaller nonprofits that lack the resources to invest in modern tools, but as the funding landscape grows increasingly competitive, manual research is proving insufficient.

Organizations that rely solely on these methods risk falling behind those able to move more quickly, surface higher-fit opportunities, and position themselves earlier in the funding cycle.

The Digital Evolution: Databases and Platforms

Over the last decade, technology has stepped in to ease the burden of manual grant research. Databases and search tools now centralize opportunities that once required hours of detective work across dozens of sources. For many nonprofits, this has been a welcome upgrade—shaving time off the process and making basic filtering possible.

Still, even with these advances, the reality remains that organizations often find themselves sifting through page after page of opportunities that don't truly fit. Of course, not all platforms take the same approach. Some emphasize all-in-one workflows, others focus on sheer volume of listings, and government portals operate in their own category altogether.

All-in-One Solutions

Instrumentl has become one of the most recognized players in the space, combining discovery, research, and tracking in a single workflow. Organizations create a profile based on their mission, budget, and geography, and the platform delivers a curated set of matches.

In practice, this often helps teams cut through the noise that plagues larger databases. For example, a regional arts nonprofit might filter for foundations funding arts education in the Midwest and get a manageable shortlist instead of wading through thousands of irrelevant listings.

Still, Instrumentl's matching engine has limits. Users report that while the tool gets them closer, they still spend hours reviewing opportunities that turn out to be off-target. The platform is also priced on a subscription basis that scales with organizational size, which can put it out of reach for smaller nonprofits. For midsize to large organizations with some development staff in place, however, it can significantly reduce the time spent building an initial pipeline.

GrantStation takes a different angle, positioning itself as a more affordable entry point. Rather than a monthly SaaS subscription, it sells flat rate memberships starting at a quarterly basis, and often discounted through partners like the Chronicle of Philanthropy.

What sets GrantStation apart is its focus on training and education. For small nonprofits that are just learning the ropes, the value comes as much from the grant-seeking guidance as from the database itself.

Mass Databases

If Instrumentl and GrantStation are about simplifying the process, mass databases are about scale. Foundation Directory Online (FDO), often called Candid, is the institutional heavyweight, with millions of records spanning decades of giving. It is indispensable for organizations that want to analyze long-term funding patterns, map networks of funders and grantees, or build a case for approaching a specific foundation. For example, a large university might use it to show a foundation that it has consistently funded peer institutions at a similar level.

The downside is that scale creates complexity. Knowing which filters to apply, which patterns matter, and how to translate the data into actionable leads requires time and expertise.

One upside to FDO is that many libraries carry subscriptions, allowing visitors to use the database in person at no cost when they visit their local libraries.

GrantWatch extends beyond being a traditional database. It functions as a broad directory of active opportunities, covering foundation, corporate, federal, state, and local grants. Its appeal lies in its constant updates and accessible structure: organizations can log in and see a regularly refreshed stream of funding possibilities across sectors. For nonprofits that need to keep a finger on the pulse of what's available now—rather than analyzing historical trends—GrantWatch provides a more immediate view of the landscape.

Both platforms underscore the trade-off that defines this category. They open access to thousands of opportunities, but they also leave nonprofits with the responsibility of filtering, assessing fit, and deciding which grants are worth pursuing.

The Persistent Challenge

Taken together, these platforms represent a massive leap forward from manual research, saving organizations countless hours compared to starting from scratch. But across the board, grant seekers still report spending two to three weeks identifying grants worth pursuing, or hiring consultants to do it for them.

That reality makes one thing clear: despite their scale, legacy platforms haven't solved the core challenge of discovery—surfacing the right opportunities at the right time.

The Emerging Frontier: AI-Driven Discovery

The fundamental limitation of current platforms is that they still require nonprofits to do the majority of the work. Organizations must sift through listings, parse eligibility requirements, track deadlines, and hope their manual research converts into awards. For smaller organizations with limited development capacity, this creates an uneven playing field where success depends more on research capacity than mission alignment.

Established players recognize this shift is inevitable. Instrumentl's recent $55 million investment from Summit Partners specifically targeted AI initiatives, signals that the industry is moving toward automated, intelligent grant discovery. However, while legacy platforms are retrofitting AI onto existing database models, breakthrough advances are coming from platforms built from the ground up as AI-first solutions.

The First AI-Native Grant Discovery Platform is Already Here

Grantx represents this evolution, functioning as the first platform built using AI agents that research organizations comprehensively and match them to their highest-fit private and public funding opportunities. Unlike traditional databases that require manual research, Grantx automates the entire discovery process.

The platform conducts research upfront, building detailed profiles that enable more precise matching than keyword-based systems can provide. This approach leverages the full breadth of internet data to understand organizational context, capacity, and alignment with funder priorities.

Getting Into Grantx - See how our AI platform works

By inputting just your organization URL, users can find high-quality matches within 10-15 minutes, eliminating the organization setup and manual matchmaking.

Perhaps most importantly, the platform operates on a performance-based pay structure, only receiving payout after an organization has won a grant through the platform. This enables users to use the platform any time of year without cost concern. The implications of this are vast. Users of traditional platforms have reported buying monthly subscriptions only to cancel a month later after they've noted all available opportunities; Grantx removes that cost concern, and in doing so allows users to have a continuous high-level view of all new relevant funding opportunities made available throughout the entire year.

Strategic Implications

AI-driven discovery represents a fundamental shift from reactive searching to intelligent, proactive matching. Organizations can redirect energy from research to proposal crafting and relationship building.

The result is more strategic grant development that enables nonprofits to compete based on mission impact rather than research capacity. As discovery becomes increasingly automated, development teams can focus on what matters most: compelling narratives, strong partnerships, and measurable outcomes.

Choosing Your Approach

The grant discovery landscape now offers options for every organizational capacity and budget level. Success depends on honestly assessing your resources and strategic priorities.

For organizations with limited budgets: Traditional research methods combined with strategic networking remain highly effective. Focus on sector intelligence gathering, 990 analysis for priority targets, and relationship building through professional associations.

For growing organizations with some development capacity: Platforms like GrantStation or Instrumentl can significantly reduce research time while providing educational resources and workflow management. The investment often pays for itself in time savings alone.

For larger organizations with dedicated development staff: Comprehensive databases like Candid enable sophisticated trend analysis and strategic foundation mapping. These tools work best when combined with relationship development and sector networking.

For organizations seeking cutting-edge efficiency: AI-driven platforms may offer the most strategic advantage, enabling focus on proposal quality and relationship building rather than opportunity identification.

The Future of Grant Discovery

The direction is clear: automation and artificial intelligence are transforming how nonprofits identify funding opportunities. Traditional methods remain valuable for building sector knowledge and relationships, while current platforms have dramatically improved efficiency and access.

The organizations that will thrive are those that embrace these technological advances to focus their energy where it creates the most value—developing compelling program narratives, building lasting funder relationships, and delivering measurable community impact.

As grant discovery becomes increasingly automated and intelligent, nonprofits can finally dedicate more time to their missions and less time to research. The tools are evolving rapidly; the question is which approach will best serve your organization's unique needs and aspirations.